Independent consultant · Paris
I’m an independent consumer intelligence & brand strategy consultant. I help brands understand what people think, how culture is changing, and how this should shape their strategic course.
What I do
I combine classic research tools with social, digital intelligence, and cultural research to answer questions about people and brands.
01
Understanding what people are saying, doing and feeling. Identifying the behaviors, conversations and cultural shifts behind the data.
Social listening · Trendwatching · Cultural analysis · White-space identification
02
Understanding a brand’s audiences, what brings people together and who shapes the conversation.
Audience intelligence · Communities & tribes · Personas · KOL/Ambassador strategy
03
Understanding how a brand shows up, how people perceive it and where it has room to move.
Brand health tracker · Competitive landscapes · Category dynamics · Owned audit
04
Identifying tensions that could matter to a brand before they become visible and monitoring them once they emerge.
Reputation intelligence · Risk assessment · Crisis monitoring
BRANDS
PROJECTS
How I work
Data is very good at telling us what is happening. I’m interested in what sits behind it.
Why is the conversation changing? Why do two audiences react differently to the same thing? Why is something highly visible but not necessarily important? Why does what people say sometimes contradict what they do?
I combine quantitative signals with qualitative reading and cultural context, looking for the patterns, tensions and contradictions that help explain the bigger picture.
LISTEN → QUESTION → DECODE → CONNECT THE DOTS → STRATEGIZE
The goal isn’t more data. It’s knowing what matters and what to do with it.
Bespoke research & methodology
I design research around the question, rather than forcing the question into a methodology. That can mean combining different sources, tools, and approaches, developing a new analytical framework or measurement model, or finding a way to quantify something that isn’t immediately quantifiable.
Beyond individual projects, I help teams develop methodologies, sharpen the way insights are structured and communicated, and run workshops for research and insights teams.
About
I’m an independent consultant based in Paris and the person behind The Brand Blender. I work across markets, categories and cultures, but most of my projects have one thing in common: there’s a complicated question and someone needs to make sense of it. Fortunately, those are my favorite kind.
More about me →Contact
Whether you already have a brief or just a messy question (those are usually the most interesting ones), let's chat.